Planning an online store? The first decision is the platform: Shopify, a hosted store builder, or a custom ecommerce website built for your business. Both are good – for different situations.
| Point | Shopify | Custom ecommerce |
|---|---|---|
| Launch time | 1–3 weeks | 4–10 weeks |
| Upfront cost (India) | ₹25,000 – ₹2 lakh setup | ₹50,000 – ₹3 lakh+ |
| Monthly fees | Shopify plan + paid apps | Hosting and maintenance only |
| Flexibility | Limited by themes and apps | Any business rule you need |
| B2B, dealer pricing, complex GST | Needs extra apps | Built in |
| Ownership | Store runs on Shopify's platform | You own code and server |
Infowave Technologies builds both. See Shopify development, ecommerce website development and ecommerce app development, or post your project for a recommendation.
Shopify is cheaper to start, but monthly plan and app fees continue every month. A custom store costs more upfront and less to run if you need many features.
Yes, Shopify stores can rank well with good content, speed and structure. Custom stores give more control over URLs and technical SEO.
Yes. Products, customers and orders can be exported and redirects set up to protect rankings.
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