Property leads are expensive. A single enquiry from ads or portals can cost ₹300–₹1,500, yet many builders and brokers still track them in a diary or Excel — and lose half of them in follow-ups.
| Feature | Why it matters |
|---|---|
| Auto lead capture | Portals, website, Google/Meta lead forms and WhatsApp into one list |
| Lead assignment | Round-robin or by project/location, with instant WhatsApp alert |
| Follow-up reminders | No lead goes cold; overdue tasks shown to the manager |
| Site visit tracking | Scheduled, done, feedback, revisit |
| Unit inventory | Tower/floor/unit status: available, blocked, booked |
| Booking & payment plan | Demand letters, receipts, due reminders |
| Channel partners | Broker registration, lead ownership, commission |
| Reports | Cost per lead and per booking by source |
Ready-made tools are quick to start but charge per user every month and rarely match Indian payment plans or channel partner rules. A custom CRM costs more upfront, has no per-user fee and fits your exact process — see what CRM is and how custom CRM is priced.
| Scope | Typical cost |
|---|---|
| Broker CRM: leads, follow-ups, listings, WhatsApp | ₹75,000 – ₹1,50,000 |
| Builder CRM: + inventory, bookings, payment plans | ₹1,50,000 – ₹3,50,000 |
| + buyer app, channel partner app, integrations | ₹3,50,000 – ₹5,00,000+ |
Infowave Technologies builds real estate apps and property portals and custom CRM software. Tell us your projects and team size on the post a project page for a fixed quote.
Yes. Leads from portals, website forms, Google and Meta lead forms can flow in automatically through their APIs or email parsing.
Yes. Even 2–3 sales people lose leads without follow-up reminders. A simple CRM with WhatsApp templates is enough to start.
A builder CRM can include a buyer app or portal with demand letters, receipts and construction updates.
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